Performance Marketing & Demand Generation Professional
I design and execute data-driven paid media campaigns across Google & Microsoft Search, Meta Ads, and paid social — supported by clean GA4 tracking, CRM insights, and continuous optimisation to improve efficiency and lead quality.
About Me
I’m a performance marketing and demand generation professional with hands-on experience working on real-world paid media campaigns across e-commerce, local lead generation, and B2B businesses.
My focus is on building scalable paid media systems supported by clean tracking, accurate attribution, and continuous optimization — not just running ads..
I work hands-on across strategy, execution, and optimization — bridging the gap between ad platforms, analytics, and CRM data.
My goal is not just to drive leads, but to improve lead quality and business outcomes.
Core Capabilities
I plan and manage full-funnel paid media campaigns focused on demand generation, efficiency, and scalable growth across search and paid social platforms.
End-to-end tracking setup using Google Analytics 4 and Google Tag Manager, including event tracking, conversion validation, and attribution readiness.
Integration of ad platforms with Zoho CRM and HubSpot to track lead quality, attribution, and downstream performance.
High-intent paid search campaigns across Google Ads and Microsoft Ads, including Search, Performance Max, Shopping, Display, Video, and Performance Max campaigns.
Paid social campaigns across Meta (Facebook & Instagram) and other platforms to support demand generation, retargeting, and full-funnel performance..
Data-driven audits and optimization using search term analysis, funnel insights, GA4 data, and CRM feedback to improve efficiency and lead quality.
How I Work?
From Strategy to Scale
Business & Funnel Understanding
I start by understanding the business model, target audience, and conversion funnel to align paid media with actual business goals.
Paid Media Strategy & Execution
I design and execute full-funnel campaigns across search and paid social, focusing on intent, efficiency, and scalable growth..
Tracking, Attribution & Data Integration
I ensure clean GA4 and GTM tracking and integrate ad platforms with CRM systems to measure lead quality and downstream performance.
Continuous Optimization & Insights
I continuously analyze search terms, funnel data, and CRM feedback to improve efficiency, lead quality, and ROI over time.
Real Campaign Experience
Selected client and internal projects demonstrating real-world paid media execution and optimisation.
LWE Care Nutra Pharmaceutical Pvt. Ltd ‘s B2B Lead Generation – Google Search Ads
Generated qualified B2B enquiries for a nutraceutical manufacturer using high-intent search campaigns, strong keyword control, and conversion-focused ad messaging.
The Genetic Gym ‘s Local Enquiries & Walk-Ins – Meta Call Ads
Drove phone enquiries and gym walk-ins by running hyperlocal Meta call ads focused on nearby, high-intent fitness audiences.
Tattoo Inked Studio ‘s Creative Enquiry Campaigns – Meta Ads
Generated booking enquiries for a tattoo studio using visually led Meta ads with message and call-based CTAs to build trust and local relevance.
OutAndOutPros ‘s E-commerce Setup & Tracking Foundation
Built a conversion-ready e-commerce setup with GA4 and GTM, focusing on funnel planning, event tracking, and paid media readiness before ad launch.
Want similar results or looking for a performance marketer?
Whether you’re a business looking for measurable growth or a team hiring a performance marketer, let’s talk.