I’m a performance marketing and demand generation professional focused on building measurable, scalable paid media systems, not just running ads.
I work across Google & Microsoft Search, Meta Ads, and paid social platforms, helping businesses capture high-intent demand, improve lead quality, and reduce wasted ad spend through clean tracking and continuous optimisation.
My approach combines paid media execution, conversion tracking (GA4 & GTM), and funnel-level analysis to ensure every optimisation decision is backed by real data — not assumptions.
I’ve worked on campaigns across B2B lead generation, local service businesses, creative industries, and e-commerce, handling strategy, setup, testing, and ongoing optimisation end-to-end.
Whether it’s generating qualified leads, improving conversion efficiency, or preparing an account for scale, my focus is always on clarity, accountability, and real business outcomes.