Paid Search Advertising (Google & Microsoft)
High-intent search campaigns designed to capture demand efficiently and convert users actively looking for products or services.
Paid search is where intent already exists.
My role is to capture that intent efficiently, filter out waste, and convert it into measurable outcomes.
I manage search campaigns with a strong focus on keyword intent, structure, and control, especially in competitive environments.
What this typically involves:
Search, Performance Max, and Shopping campaigns
Keyword research with intent mapping
Ad copy aligned with user intent and funnel stage
Search term analysis to eliminate irrelevant spend
Continuous optimization based on performance signals
This is particularly effective for B2B, local services, and high-intent e-commerce queries.
Includes:
Search, Performance Max & Shopping campaigns
Keyword & intent research
Ad copy & extensions
Search term analysis & optimization.