Performance Marketing & Demand Generation
End-to-end paid media strategy and execution focused on generating demand, capturing high-intent users, and scaling performance across platforms.
I plan and execute full-funnel performance marketing strategies that balance demand generation with demand capture.
Instead of running isolated campaigns, I focus on building paid media systems that work together across search and paid social — aligned with business goals, budgets, and growth stages.
This approach ensures campaigns are structured, measurable, and scalable from day one.
What this typically involves:
Full-funnel strategy across awareness, consideration, and conversion
Channel selection based on intent, not trends
Budget planning and phased scaling
Ongoing performance review with a business-first mindset
*This service is ideal for brands that want sustainable growth, not short-term spikes.*
Includes:
Google Ads & Microsoft Ads
Meta Ads (Facebook & Instagram)
Full-funnel campaign planning
Budget planning & scaling