Lwe Care Nutra Pharmaceuticals Pvt Ltd – B2B Lead Generation via Google Search Ads
LWE Care Nutra is a nutraceutical division under LWE Care Pharmaceuticals, ISO-certified, and FSSAI-approved health and nutrition supplements. The brand focuses on bulk supply, OEM, and private-label manufacturing for businesses across India.
Industry: Nutraceutical Manufacturing (B2B)
Location: Noida, India
Project Type: B2B Lead Generation
Platforms Used: Google Search Ads
My Role: Strategy, campaign setup, keyword research, ad copy, optimization, and performance analysis
Business Objective
The primary goal was to generate high-quality B2B inquiries from:
Supplement brands
Pharmacy businesses
Distributors & resellers
Businesses looking for OEM / private-label manufacturing
Secondary objective was to improve brand visibility among relevant B2B buyers searching for nutraceutical manufacturing solutions.
Challenges
Highly competitive B2B search environment
Irrelevant consumer-intent searches (home remedies, DIY, retail buyers)
Need to filter business inquiries only, not end consumers
Limited visibility into which keywords were driving quality leads
Strategy & Execution
Keyword & Intent Strategy
Focused strictly on high-intent B2B keywords, including:
“Third party nutraceutical manufacturer”
“Bulk omega capsules supplier”
“Herbal supplement manufacturer India”
“Private label nutrition brand India”
To maintain lead quality, a strong negative keyword list was applied (e.g., home remedies, DIY, cheap supplements, Amazon)
Campaign Structure
Single-intent focused Search campaigns
Keyword match types: Phrase & Exact
Separate ad groups based on manufacturing vs private-label intent
Ad Copy Strategy
Created ad variations highlighting:
ISO certified & FSSAI approved
OEM & private-label capabilities
MOQ flexibility
B2B-only positioning
CTA Focus:
“Request Quote” | “Book Free Consultation”
This helped pre-qualify users before they submitted leads.
Conversion Setup
Tracked:
Lead form submissions
Call extension clicks
Ensured only high-intent actions were counted as conversions to maintain data quality.
Budget & Bidding
Monthly Budget: ₹45,000
Daily Budget: ₹1,500
Bidding Strategy: Target CPA (₹250)
This allowed controlled scaling while keeping cost efficiency in check.
Continuous Optimization
Weekly A/B testing of headlines & descriptions
Day-parting optimization (business hours focus)
Location prioritization for key metro cities
Use of callouts, sitelinks, and location extensions
Regular search term analysis to remove low-quality queries
30- Day Snapshot
Result shown for representation of performance impact
Performance Summary
Impressions: ~98,000
Clicks: ~3,600
CTR: ~3.6%
Avg CPC: ~₹21
Leads (Forms + Calls): ~130
Avg CPL: ~₹346
The campaign delivered consistent B2B inquiries with improved relevance and reduced wasted spend through tight keyword and intent control.
Key Outcomes
Improved quality of inbound B2B leads
Reduced irrelevant consumer inquiries
Better visibility for private-label & OEM services
Scalable search campaign structure for long-term growth
Tools & Platforms Used
Google Ads
Keyword Planner
Search Term Reports
Conversion Tracking
Ad Extensions & Performance Analysis
Learnings & Takeaways
This project reinforced the importance of:
Intent-based keyword selection in B2B advertising
Strong negative keyword strategy
Clear ad messaging to pre-qualify leads
Continuous optimization to balance volume and quality
If you’re looking to generate qualified B2B leads through search-driven performance marketing, let’s connect.